I thought I was reasonably aware of common linguistic peeves. I generally don't like them because I don't like to dislike things, but I do understand them. Some people don't like 'free gift' as well as 'for free' - I understand. Some detest 'literally' used non-literally - all right, I get it.
But starting a sentence with 'so'? We all do, don't we? Who among us has never uttered 'So how are you?'?
Well, apparently, it is worse than I thought. Or at least it appears to be trendy to detest it - here is an interesting clip from BBC Today. There is also a New York Times article on the subject, reflecting the rise of the usage.
For now my biggest question is, will I now be able to enjoy listening to the immortal piece 'Wish You Were Here' by Pink Floyd (which starts with a double 'so': 'So, so you think you can tell ...') like I have done so many times - or will this stupid peeve thing somehow ruin the tune?